What Every Real Estate Agent Ought to Know About Blogging

April 10, 2007 by

With the recent changes in technology, there is a big change coming in the way real estate marketing is done. Right now, Realtors have been very slow to adopt new technologies and that’s a mistake.

How powerful would it be for a real estate agent in a city like Las Vegas to set up their own web site explaining the current industry trends, home values, local neighborhoods, or other information of interest? Sites like zillow.com are great for providing you with high-level information about home prices but still lack the “bird dog” like information that a local Realtor would have great insider information about.

All this is in the power of a blog which is an easy way for brokers and/or agents to set up a medium for them to demonstrate their expertise, knowledge, viewpoints, and experience with clients and prospects. Not only that, but their blog would be a lead generation machine and can also produce additional advertising income from local lenders, home developers, property management companies, moving companies, and more.

A blog helps you demonstrate your expertise and boosts your credibility in a certain field. Most real estate agents don’t realize the power they are to have and are failing to use it because they don’t understand current technologies and the blogging world. If you are able to demonstrate that you’re an expert, home buyers will seek you out when they need advice regarding a home purchase or sale.

In addition, real estate investors like myself are always looking for local insiders to provide current economic and real estate information since that information is very hard to come by. I urge all real estate agents to start their own blog to not only prove that they are an expert in their field and area of business, but also to drive new prospects and leads which will ultimately help their business grow.

If you’re a real estate agent where do you get started? First start reading about blogging and sign up for a free blog account on sites like WordPress or Typepad. They are very easy blogging platforms and allow you to get up and running within minutes. I also provide real estate blog consulting services and could setup, design, and train your staff for a reasonable rate. Please contact me directly from my about page.

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12 Responses to “What Every Real Estate Agent Ought to Know About Blogging”

  1. Veliko Tarnovo Hills on October 25th, 2007 2:45 am

    Blogging has hit the real-estate industry and it just may upend a marketplace known for inefficiency and restricted information.

  2. Josh on September 29th, 2008 11:53 am

    I think one of the best uses of technology is video tours. As far as embracing technology, maybe there is too big a learning curve for older agent who only know how to use their MLS system. Anyway, some of the sites I use are housereel.com for video and yahoo blogs. I stay away from sites that are any-video sites. I do like facebook also.

  3. real estate st. maarten on December 12th, 2008 4:59 pm

    Excellent entry! I’m been looking for topics as interesting as this. Looking forward to your next post.

    -Sarah

  4. Real Estate Taxi on July 1st, 2009 8:23 am

    I feel that blog’s are a great way to express yourself as a person. In real estate connecting with a potential client before you even meet them is a great thing, and blogs provide that even when you sleep.

  5. DanielMcGRey on September 10th, 2009 2:43 pm

    blogs are really a great way to market your REO properties. I’ve been blogging for a long time and it works. Also, Add Videos as what josh said. I’m doing Lansing REO Properties and market it in several ways. I really enjoy twitter. Have you try that?

  6. Best Property Deals on May 25th, 2010 7:51 pm

    Real Estate blogging is a must in today’s competetive world, soe people think what should I blog about as most of the information is already out there. What I would suggest is post important news articles through your blog and try to keep the pace.

    Best Property Deals

  7. Eugene Oregon Real Estate on May 22nd, 2011 2:50 pm

    I have yet to hear that any of my clients have read the blogs on our site.

  8. Indianapolis Real Estate on May 22nd, 2011 10:10 pm

    I still find that providing a good search tool with an IDX connection to your local MLS produces far more closings than blogging.

    Mike Woods

  9. HassConsult Real Estate on October 28th, 2011 11:53 pm

    Blogging, just the way to go… forums bring out what we don’t get to see fast… i appreciate this post!!

  10. HassConsult Real Estate on October 28th, 2011 11:54 pm

    view our blog too on http://www.hassconsult.co.ke/blog

  11. flats in mohali on November 4th, 2011 11:10 pm

    nice post. blogging is very much important like SEO .

  12. real estate Düsseldorf on March 12th, 2013 6:07 am

    Great content is the best receipt for a successful homepage. Creating a blog is perfect way to create new content for your site and to get new visitors on your site.

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