The Importance of SEO For Your Real Estate Blog

April 10, 2007 by

Besides being a technology guru, I’m an SEO (search engine optimization) professional and also real estate investor. It’s not very often you find a combination of skills that entail technical expertise and real estate knowledge but I found someone else who possesses a similar skill set.

Dustin Luther over at impressed me with one of his posts about how important inbound links are to a site. It’s a very helpful article and I urge you to read it if you’d like to better understand how SEO works.

For those of you who do not know much about SEO or inbound links let me quickly clarify.

Inbound Links – links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site’s ranking in search engines like Google and Yahoo.

The more relevant inbound links you have, the better your site will rank and ultimately drive more traffic and leads/prospects. For example: Seattle Real Estate Blog . What did I just do? I just created a keyword rich link to Dustin’s site which will send him additional traffic and hopefully raise his search engine ranking for anyone who searches for “Seattle Real Estate Blog”.

If you continue to write good content and work on building inbound links, you will start to notice an increase in search engine traffic. It’s a slow process which sometimes takes months to do, but will eventually pay off in the long run.

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20 Responses to “The Importance of SEO For Your Real Estate Blog”

  1. The Importance of SEO For Your Real Estate Blog on April 10th, 2007 3:19 pm

    […] The Importance of SEO For Your Real Estate Blog […]

  2. Dustin on April 11th, 2007 9:57 pm


    Thanks for the kind words (and the great links!). I’ve added your blog to my Feed Reader and definitely look forward to checking in with you some more!


  3. Veliko Turnovo Hills on September 27th, 2007 11:50 pm

    I think the true importance of having a blog is to add a human side to your website.

  4. MA Realtor on October 3rd, 2008 8:09 am

    Hey, Great blog. I am working on my own and trying to get a handle on the SEO. You can see my real estate page at Real Estate Search in MA I use the same template from Brian Gardner.

  5. properti on December 18th, 2008 12:41 pm

    I think we have same background. It has been 15 years I worked in real estate realm. I do all the process of developing real estate project; acquiring land, designing, financing and marketing. And now I’m trying to master SEO knowledge. Currently, I’m developing my website, compiling any property project; rumah, regency, residence, apartement, in Surabaya city and surrounding area such as Sidoarjo, Gresik even all around Jawa Timur (East Java). I believe internet will be very helpful for the growing real estate and property bussiness.

  6. Office Space Rent Noida on May 12th, 2009 1:53 am

    This is truly innovative and insightful information- thanks a lot for the post. For more information visit

  7. Walter Grande on May 22nd, 2009 11:39 am

    I have been getting good linkbacks from submitting to directories. I would suggest it as a way to get started in the eyes of the search engines.

  8. Real Estate India on May 29th, 2009 3:56 am

    I am fully satisfied with the post, It is not only interesting but also is a informative article. Can you please provide me some more links for similar articles.

  9. Real Estate Taxi on July 1st, 2009 8:29 am

    SEO is extremely important for any site that wants to be found. I frequently visit Dustin’s site, and love the articles and topics he covers. For those of you who haven’t checked it out please do you’ll enjoy it.

  10. Office Space On Rent In Noida on July 6th, 2009 10:41 pm

    Thanks for the post. What do you all think of the future of blogging? I have been reading a lot about google’s attempt to gain preferential treatment for its site from internet providers. This will result in their sites being faster than sites owned by individuals and/or smaller comapnies. It’s my beleif that if google is able to succeed there will be far less websites out there and therefore far less blogging.

  11. Music Videos on July 20th, 2009 1:30 am

    Thanks for sharing this. This is great.

  12. Residential Properties on noida on July 24th, 2009 1:13 am

    Nice Post. does anyone know if there is a legal way I can display this content on my own website- Many thanks

  13. Lansing REOs on September 14th, 2009 10:01 am

    SEO doesn’t tackles only Inbound links, There are lot of ways to increase your REAL ESTATE blogs ranking, external links is also one of the top factors in getting index by google.
    See for your reference.

  14. Ashley Keller on September 17th, 2009 12:26 pm

    Directory submissions is one way to get started. You can do blogs, because blogs generates high traffic.


  15. Samantha Dawson on October 14th, 2009 11:11 pm

    SEO is really vital for a real estate blogs. Not only it makes your blogs rank high, but it also beneficial for a real estate agents.

  16. BankOwned Tulsa on October 19th, 2009 12:59 am

    Blogging in real estate is essential, but what is a blog if no one notice it or its hard to search of find? That’s where the SEO guys do their jobs. To make sure that you come first in search results especially in google.

  17. Nick Johnson on October 20th, 2009 11:27 am

    How much importance difference is the use of keyword text links to the normal use of the site name. In your example you used the site name and keyword rich text link. Which one helps the most or is it best to play it out both ways as best as possible.

  18. Melbourne Flights on March 2nd, 2011 5:29 am

    Great blog post here, very informative. I love live shows. Everyone can enjoy it.

  19. Seo Singapore on April 21st, 2011 8:01 pm

    Directory listing ( like ) is one of the best tools for SEO
    Thanks for posting

  20. flats in chandigarh on November 4th, 2011 11:07 pm

    SEO is really vital for a real estate blogs/sites which makes sites ranked higher.

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