Real Estate Agents – How to Get Noticed

January 13, 2011 by

What is the key to getting noticed, being remembered, and getting referrals?  It’s simple actually, the answer is building strong, lasting client relationships.  The most effective way to do this is by keeping in constant contact with them and leaving a gift behind to remind them of you later.  A phrase used for this type of self advertising is “Pop By”.  You want to Pop By clients, old and new, on a regular basis.

And it doesn’t matter which market you find yourself in.  If it’s booming, you need to keep in constant contact with all your many clients and hit the pavement to get those FSBOs in your trusted hands.  When it’s a slow, dragging market, you need spend a lot of time building long lasting relationships with the few clients you have at the time so they think of you every time hear of a friend who wants to sell.  And you need to hit the pavement and gobble up those listings that have expired.  After all, who wants to be sitting at the office making cold calls all day?  Every agent’s dream is to be working completely by referral.  And this is done by keeping in constant communication with your clients and building new relationships with their referrals.

So what’s the best way to do this simple key thing? The answer is simple and FUN!  The most effective way to do the above is by quickly stopping by and bringing the client, or prospective client, a small personalized gift that can be left behind to remind them of who you are.   The main point is for this gift to be personalize with your contact information. This doesn’t necessarily mean you have to purchase the minimum of 300 letter openers (as cool as they are) with your logo painted on them.  You can do this much more economically, creatively and with a lot more flexibility by creating your own tags or putting your business card with the gift.

So start a campaign!  Whether it’s gobbling up those expireds, getting the latest FSBOS to trust in you, or keeping your past clients within arms reach, you need to start a campaign that’s all your own. Use gifts that are small, inexpensive and something you can easily personalize by attaching a tag or business card.  Another key point to this style of gift is to add a smart, witty tag line so the client actually remembers what they read. You can make cookies and write “I’ve got the recipe to your success.”  This is a concept  advocated by some major business coaching companies here in the states.  www.harpoonmarketing.com focuses on creating these items for real estate agents who don’t have the time (or creativity) to create their own.

Are you going to focus on gobbling up those expired listings?  Search the MLS every morning to grab that listing that expired at 11:59pm last night.  Be at their door hours after it has expired and represent them before anyone else get’s the opportunity.  For expired you want to bring an item that’s not too pricy – you don’t want to invest too much in someone that might close the door on you.  But is definitely something to break the ice when you randomly show up on their door step.  Something that catches their attention and/or entertains them.  I have a client that gives little miniature flash lights to all her expireds and “Spot Lights” their home to get it sold.  Another clients using little tool shaped candies to say that she has “all the right tools to get the job done.”
Some key points:

  • Have you already branded yourself? Pick gifts that highlight your brand.
  • Use several different “levels” of gifts.  Have smaller, less expensive gifts for lower priority clients and nicer slightly more expensive gifts for your A clients.
  • Bring gifts specifically for your clients children or pets.  When the clients sees that you have paid attention and know about their family and personal life, they are more willing to trust in you and take you in as part of that life.
  • Specify it to the season or holidays.  Halloween, Thanksgiving and Christmas make this type of marketing great fun.
  • Get creative and have fun!

Point being, spend some time building a brand and hitting the pavement to really get to know your clients.  Besides, sitting in the office simply calling to say hi get’s really boring.  So get creative, get out there, and get busy!

Author: Alissa Avolio

Popularity: 94% [?]



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246 Responses to “Real Estate Agents – How to Get Noticed”

  1. » How to Get Noticed - Real Estate Agents Real Estate Blog | Ez Real Estate Guide - Real Estate Wordpress Blog - Real Estate Tips - Selling Real Estate on November 23rd, 2008 8:33 am

    [...] [Real Estate Weblog] Related Topics to this Article No related posts [...]

  2. Todd Covington on November 25th, 2008 1:48 pm

    I’m new to the Beaufort, South Carolina real estate market but I’ve gone all in on building and developing a website. What do you think? Thanks, Todd.

  3. Mark Argentino on November 30th, 2008 3:47 pm

    Hello, that’s a good post, I agree with most of what you are saying. Do you think that this will have a postive effect on our marketplace over the next few months?

    Thanks again and all the best!
    Mark

  4. Ivy Equity Realt on December 4th, 2008 10:52 pm

    Being a successful real estate agent is all about marketing a product and that product is yourself. Anytime you are meeting new people you should approach that meeting as a new marketing opportunity. http://www.ivyequity.com

  5. Marbella Property on December 5th, 2008 3:44 am

    I think you are totally right. The cost of keeping client’s loyalty is ridiculous if you compare with the powerful potential of their word-of-mouth.
    Last year we sent a gift to all of our clients who bought with our agency and we had a great feedback.

    Greetings from Spain,

  6. Joseph Bridges on December 9th, 2008 5:34 pm

    I think small gifts are fine for clients that you already have under contract but gifts for prospects, even cheap ones, don’t demonstrate the value and people are expired want their home sold not a receipe for food. We use a marketing message of “We will sell your home in 29 days or we will sell it for free” and we recommend agents come up with a compelling marketing message.

  7. Tampa Real Estate on December 12th, 2008 10:25 am

    Real estate is a people business not a house business. You ever wonder why nurses and teachers make great agents? It’s because they truly care about others. Use the caring approach to everyone you meet, see how far it gets you.

  8. www.RealtorsParade.com on December 12th, 2008 12:41 pm

    RealtorsParade.com is a Real Estate web design firm. For $1.00 / Day you get an Instant Real Estate Listings Website to enable you our your users to list homes for sale and apartments for rent, and provides a powerful search similar to the professional realtor websites. Allow visitors to list for free, or enforce free or paid registrations.

    “Since signing up with RealtorsParade.com, my business and sales have increased exponentially, and users of my site are very happy as well.”

    Features:
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    “RealtorsParade has been part of WestMatch Realtors company since 2006 and has been very accessible, and has taken care of any of our needs in a quick manner.”

  9. Daniel on December 15th, 2008 5:31 am

    Thanks for sharing. I think being innovative and creative is important as you mentioned. What special efforts should one put for a online real estate business through a website?

  10. dubai property on December 19th, 2008 1:53 am

    As regards an online real estate business, I think a website should be clean, clear and easy to use. Do not over clutter the pages but most importantly you need to implement an online marketing campaign otherwise knowone will find your site.

  11. How to Get Noticed - Real Estate Agents « Altodolago on December 19th, 2008 5:31 am

    [...] [Real Estate Weblog] [...]

  12. Tampa Property Managers on December 21st, 2008 5:16 pm

    I believe in the saying out of site out of mind, the more you keep in contact with your clients the more likely they are to remember and recommend you.

  13. philadelphia real estate on December 28th, 2008 4:55 pm

    I think you have an interesting idea for staying in front of your clients… maybe not for prospecting new business. but this seems valuable for selling homes and listing homes for sale by getting referals. Visit my site for philadelphia homes for sale

  14. Budi Waluyo@jual rumah on December 30th, 2008 9:32 am

    Treating clients as close friends is really the best way to make lasting and memorable relationship. The most severe challenge for a marketer is how to tie leads that we’ve hardly collected become continuously customer.

  15. st martin real estate on January 2nd, 2009 6:55 am

    very insightful tips. i like your key points. creativity is indeed the key.

    -corell

  16. Myrtle Beach foreclosures on January 2nd, 2009 1:30 pm

    great post, if you are an agent who is just sitting in the office hoping someone will call you are wasting time. If you are not marketing you are not working

  17. John Carle on January 3rd, 2009 1:20 pm

    A great post. I agree that it’s an effective means of gaining past client and database business; but less so for getting new business.

    But I do believe that agents should have plans for both; and here you present a great plan for 1 of them. That’s half the battle right there!!

    - John Carle, ReMax Edmonton
    Edmonton, Alberta Real Estate Agent
    http://www.knock-knock.ca

  18. Todd Covington on January 4th, 2009 9:49 am

    I have wated agent after agent waist money with local real estate magazines. Maybe they get a call or two but the return is so small it’s just not worth it.

    Want to get noticed? BUILD A GREAT WEBSITE!!! It takes a ton of work but if it were easy, everyone would do it. Online marketing it the way to go.

    My site,

  19. Dina on January 4th, 2009 8:42 pm

    Another way to get noticed…
    Providing clients with referrals for movers and resources for moving is a great way to further build goodwill and help ensure a glowing recommendation long after the deal is done.

    ManageMyHome has a bunch of helpful articles, such as:

    -Helping kids make the move (age-appropriate tips)
    -Damage protection for household goods
    -Moving Cats and Dogs by Car
    -11 Tips for Packing Your Kitchen

  20. Jack on January 5th, 2009 11:27 pm

    I totally agree with you that sitting in office will not be fruitful in getting clients. I am new in Real Estate business and i am in a foreign country, which means i have no connection and don’t know people in this place.
    How do you think i should react?
    From where you think i should start?
    I got many nice tips as online advertisments, gifts, maybe magazine, etc…

  21. Investment Property Search at InvestorLoft on January 9th, 2009 9:07 am

    Agents – make a list of the “value adds” that your service, experience and brokerage bring to the table. Establish what sets you apart from the competition and seek out new ways to market your listings and give your clients what other agents/brokers cannot and do not. Part of any successful marketing campaign is finding ways to consistently reinvent yourself without reinventing or confusing your brand.

  22. Real Estate Internet Strategist on January 10th, 2009 8:17 pm

    Great discussion,

    An internet strategy is only as good as the conversations it leads to…

    Buyers and Sellers are in need of reliable local Real Estate information… The more focus th information the better the visibility…

    Let’s all have an awesome 2009.

    Key Yessaad – Real Estate Internet Strategist

  23. Mr Mogul on January 14th, 2009 12:07 pm

    Sending recipe cards, calendars and magnets is all well and good.

    I got a Christmas CD once, from a realtor, and it has turned into my favorite of all time!

    How about a telephone call? I’d say it is just as meaningful as a gift….

  24. Dubai Real Estate on January 14th, 2009 8:11 pm

    This is some great advice for anyone dealing with clients in any business but in real estate is even more important to keep your clients happy and keep yourself visible, you don’t want them forgetting about you when it matters most.

  25. Robert Wasser on January 27th, 2009 4:41 pm

    Some great points in the comments…

    I find that individual real estate agents have different strengths that will come into play when trying to get noticed. The affable networker can always find a way to get themselves noticed (and this works exceedingly well in real estate). A more technologically savvy agent will develop and maintain a solid website that can garner much attention. What’s most important in my opinion, is leaving people with a strong impression on the ability to perform desired services well. Getting noticed will only take you so far if you can’t back it up.

    Robert E. Wasser
    Associate Broker / Owner Prospera Real Estate
    http://www.prosperarealestate.com

  26. Larry Loik on January 29th, 2009 1:15 pm

    Financial Crisis & Foreclosure Defense
    The “War on Debt” Bootcamp Feb 7th and 8th

  27. Krishna Perkins on February 2nd, 2009 7:21 am

    I’m a big believer in sending my past/present clients useful information on a regualar basis. I have over 20 serious clients I could not help at the time they came to me due to credit history etc. Instead of loosing contact i keep them in the loop about new way to cut cost, save money etc. Usually just by sending helpful article by an e-blast. It only takes a few minutes but I have had about 4 closed referals from that resulted from the 20 clients I couldn’t help. I believe you can turn any lead into something so don’t loose contact info and take good notes on everyone.

  28. Atlanta Georgia real estate on February 8th, 2009 10:23 am

    This is a good list for retention. As agents, we always want to retain a portion of past clients and by carring out the actions on this list you will have success.

  29. Idaho Land on February 16th, 2009 3:33 pm

    Great comments and ideas. I’m interested in Idaho Land
    and agree that the personal touch can reap great results. Thanks for the encouragement.

  30. Jim Bigelow on February 17th, 2009 9:39 am

    I think that it is great to remember how much customer service and relating to the client can really help. It’s easy to lose this focus.

  31. Vic Singh on February 21st, 2009 9:08 am

    Great post. It is easy to keep and earned your business and their referral from past clients than new customers. Better investment on your time and money.more quality leads. staying in touch with your past clients is the key to get a new business from them.

  32. Cleo Shahateet on February 26th, 2009 7:51 am

    Thanks Alissa, I have been selling property in Cyprus and have strayed away from the personal services that we get used to in the U.S. I am coming back in a couple of months and I need to remind myself how things work again. http://www.cyprus101.com

  33. la jolla real estate on March 1st, 2009 9:50 pm

    Thanks for sharing your great informative post. I agree with your article, all the information are totally right. Hope this will make positive effect on our marketplace over the next few months.

  34. Chris Tobias on March 2nd, 2009 8:37 am

    Helpful stuff – thanks! I agree with the earlier comment too … got to get out of the office and meet some people.

  35. Jared Gruber on March 5th, 2009 7:24 pm

    I could not agree with this article more. In a market such as this, continually working new angles is so important. Every agent that is still in the business right now probably has done something special ,and risen above the status quo. Now we need to do ever MORE!

    http://www.LeasePhilly.com

  36. Jonathan Phan on March 6th, 2009 10:32 am

    Thanks for the tips.

  37. Joel Carson on March 9th, 2009 10:37 am

    I can’t tell you how important that website will be to you! Just be sure to develop great, keyword-rich content. Pay attention to what you need to do to capture search engines, but keep your potential clients’ needs in perspective. Good luck!

  38. Andrea on March 10th, 2009 1:11 pm

    If there are any new developments with on-site sales teams in your area try be-friending the on-site agents. Often, the customers they are selling to have existing homes they need to sell before signing on a new home or moving in. The on-site agents will often refer you for free to help themselves make a sale.

    http://andrea-realestaterollercoaster.blogspot.com/

  39. ShaunG on March 13th, 2009 2:03 pm

    Anyone know a good traveler mug customized print company?

    Let me know please, thanks!

  40. Dan on March 14th, 2009 11:32 am

    Pop-by’s are definitely important as an avenue to stay in constant contact. Implementing systems that allow you to spend more time marketing is really important. Update Lane (www.updatelane.com) allows agents to manage more listings in less time and stay in constant contact will all of their clients online throughout the marketing and closing of the property. You can manage your work flow, schedule showings, collect feedback, track competing properties, and share all files online – keeping your clients in the know with what you’re doing and educated on the market so they can make informed decisions. This allows agents to spend more time marketing – and doing pop-by’s.

  41. Bob Wuest on March 18th, 2009 7:28 am

    As a Realtor in Cincinnati, OH I think it’s also really important to develop a web presence. This is not just owning a website, but creating traffic to that site, and having a call to action on the site. As opposed to just giving people free access to MLS Search and whatever.

  42. Harold Scott on March 29th, 2009 9:25 am

    Great site! I check in every now and then and I am always impressed with the variety of content. Please keep my site in mind for Vero Beach Real Estate.

  43. Jon Zorrer on March 29th, 2009 5:59 pm

    When I look for an agent I want someone who is a go getter and is not afraid to think outside of the box. To many real estate agents get stuck in a certain mindset and I think that is why many agents are dropping out of the business now. I think those that go the extra mile will be the ones who are noticed and then the referrals will roll on in.

    http://reitvshow.com

  44. Tina W. on March 31st, 2009 12:29 am

    An interesting and informative article.
    Thank you.

  45. real estate in philippines on April 6th, 2009 9:11 pm

    Interesting article.. I’ll keep in mind all the keypoints you gave. Especially about branding myself.. Thanks and more power to you..

    -david

  46. Smith on April 8th, 2009 6:23 am

    At http://www.findbuyers.com, we value the needs of the customer, whether seller or buyer, by matching properties for sale with buyer preferences. With free registration, create your buyer and/or seller profile today.

  47. Jill on April 11th, 2009 11:47 am

    Well people, my name is Jill and i’m a real estate agent from LA, to be honest getting noticed in this business is n ot that easy since the environment is savage. Otherwise i’m always surfing the web in order to find different and useful tools to improve my work. The other day i received an e-mail from a new Real Estate search engine, completely free, called Novaprop.com. The site is like YouTube bu only for real estate, i reccomend you to try it, after all is free and is helping me to gain more clients.

    Take care, hope it helps you

    (Novaprop.com)

  48. Brandon White on April 21st, 2009 1:13 pm

    Are you a real estate agent with clients that:

    -Own more then 4 real estate properties
    -Can’t find conventional financing(foreign nationals)
    -Seek a turn-key investment that cash flows that covers :100% of your mortgage payment

    100% of your property taxes,
    100% of your homeowner association fees and dues
    100% of your management fees,
    100% of your maintenance costs
    100% of your utilities

    Look for strong real estate investment markets
    Want to capitalize on significant tax breaks(the biggest tax incentive in US history).

  49. Atlanta New Condos on April 23rd, 2009 8:59 pm

    when we start business with real estate market we need to well professional real estate agent because agent have a full knowledge
    make the decision to purchase a home, talk with a real estate agent who can give you expert advice and valuable information. The purpose of this initial meeting is not to sign a representation agreement with the real estate agent.

  50. randi on April 24th, 2009 2:26 am

    yes, experience help you a lot when it comes to real estate business because you need to know some important facts or you are in trouble

  51. Brad on April 26th, 2009 3:24 pm

    The Bakersfield CA real estate for sale market reversed dramatically over the past couple years. The time has come to take advantage of the good deals. Bakersfield, CA homes for sale are now at about the lowest prices many investors have seen in many moons. This economic slump has hurt many homeowners. On the positive side that even those in the worst shape will be able to come out of this hardship and be in a more stable position in the near future. Bakersfield, CA homes for sale prices today offer many reasons for excitement for both first home buyers and investors the same. Put this with the fact that home buyer’s interest rates have dropped so much, and it makes purchasing a home in Bakersfield a pleasant thought. Therefore are considering their next home purchase very enthusiastically. Bakersfield, CA homes for sale may now give you a great opportunity! One very important thing to think about when buying or selling is the fact that having a dependable real estate agent can save you a great deal of time and help you find the best deals and avoid mistakes.
    Brad

  52. Mark on April 26th, 2009 5:44 pm

    check this guy out he’s working with our office. its very cool:
    grandtourz.com

  53. Mark on April 26th, 2009 5:47 pm

    sorry wrong site this is his sample page. he can put you on your page to pich yourself: its very clever and cheap, he’s adding to my site for less than $200.
    smartgroupstudios.com

  54. Valentin on April 29th, 2009 4:39 am

    Thanks, it’s an useful post. It is verry important to stay in tooch with your clients!

  55. aspire on April 29th, 2009 7:22 pm

    In this market, every detail counts. Thanks for another good article.

    -aspire
    http://www.realestateadvantage.net

  56. Maryland Real Estate on April 29th, 2009 9:14 pm

    Great food for thought. In this market the best way to get noticed is by getting results. Clients will judge us by perforamance not empty whish lists. “It isn’t all about us, it is about them!”

  57. Ion Home Inspection on May 3rd, 2009 9:36 am

    Go Gorrilla! And answer the phone when it rings!

    Jeffrey Owen
    IonHomeInspection.com
    Katy, Houston, Sugar Land TX

  58. REO on May 18th, 2009 3:20 pm

    Word of mouth is hands down the best marketing strategy out there. Nothing beats having a personal reference and past experience.

  59. Walter Grande on May 27th, 2009 8:07 am

    Its really like you said “BE CREATIVE”. In this market more then others in the past, you need to stand out in a unique way. We live in a age of 4 second attention spans, you need to grab them quick.

  60. Atlanta Real Estate on May 28th, 2009 6:27 pm

    For me, it’s all about the internet.

  61. Murrells Inlet Real Estate on May 29th, 2009 1:31 pm

    The nice thing about the market today is that the strong will survive. The weak will not take the iniative to change their marketing plan. Keep up the good posts.

  62. austin condos on June 7th, 2009 11:39 pm

    to making a him self good real estate agent firstly must have a knowledge about area and place.A select an agent that will offer you a buyer’s package loaded with savings and values such as house bucks to cover items such as moving costs. In addition to that, gift cards, decorator allowances and even a free cruise for luxury home buyers! Feel free to browse this center.

  63. Bayut on June 8th, 2009 8:16 pm

    Don’t you think, it will be a little too costly for agents working at small scale, to keep on distributing gifts to their potential clients …? But I agree with the main concept … you need to stand out from the crowd one way or the other.

  64. Murrells Inlet Real Estate on June 9th, 2009 2:36 am

    Good article and really fits the todays market. Very similar to RE/MAX’s 100 Days To Greatness

  65. Panama Condos For sale on June 10th, 2009 9:17 pm

    A buyer may also need to have a real estate agent so that it would be easier to find the proper home to buy. This is generally more beneficial for those out of town buyers as they can be a big help during your search for property that can fit your needs and your budget

  66. Seattle Condos on June 11th, 2009 8:45 pm

    When you make the decision to purchase a home, talk with a real estate agent who can give you expert advice and valuable information. The purpose of this initial meeting is not to sign a representation agreement with the real estate agent.

  67. real estate continuing education on June 19th, 2009 8:25 am

    I really like the idea of a system with tiers. By putting a process in place where you do certain activities on certain days, it gets easier to make it a habit. Then separating your prospects and clients into groups and providing different gifts lets you track what actually works best so you can make your system better over time.

  68. Searching101 on June 21st, 2009 8:42 am

    An overlooked yet effective method for attracting cusom to real estate agents is to work with home stagers. These people will boost any properties your company is selling, making them more deisrable and mor eprofitable, which is always good for business reputation.

  69. Chris Thomson on June 22nd, 2009 7:13 pm

    Another way to get noticed is have a good reputation, a good place to start may be here: rateyourbroker dot com

  70. Sell Your House on June 29th, 2009 8:25 am

    It is very useful trick for getting business

  71. Dwan Twyford on June 29th, 2009 11:07 pm

    I think to get attention or noticed by many clients is by just keep promoting your products, by all means you have to bring your product to your prospective clients.

  72. Apartments Barcelona on June 30th, 2009 3:28 am

    Thanks for the informative article — very interesting and useful too.

  73. Apartments Barcelona on June 30th, 2009 3:32 am

    Quite informative and interesting article.

  74. Imobiliare Ploiesti on July 5th, 2009 12:01 pm

    Expireds are a very good way because no many people think about it .In my city Ploiesti, Romania , people always look for new listings but forgot about expireds.

  75. costa rica condos on July 7th, 2009 8:39 pm

    I hope this will be helpful. If you are currently a landlord or are thinking of becoming one,and you can also contact this site.

  76. Jennie johnsan on July 8th, 2009 10:49 am

    Well..no doubt this strategies are very advantageous but as the matter of fact we are not initiative ones as i have seen this people using such schemes before….We need to hit some thing new like they say “In this World money is not a new thing, But the way u invent it”.

  77. Michael on July 12th, 2009 10:41 am

    Thanks Alissa! Do you have any good suggestions for the small personalized gift to leave with clients? It’d be great to hear from anyone if they have any unique (but inexpensive!) gift ideas.

  78. Teddy on July 12th, 2009 4:18 pm

    The author of the article very much. Article is very good, I read with great interest!

  79. Charleston SC real estate on July 13th, 2009 9:22 am

    I think this kind of approach is always the best. Forget worrying about link-building for your website, or getting to the top of Google (which both of these are fantastic ways of meeting people). The best way to benefit is lasting relationships. The quickest and easiest way to build your business is to have someone else build it for you. And that is by someone else referring your services.

  80. Susan on July 14th, 2009 10:40 am

    Doing expired listings works, but in this market, there are mainly short sales and foreclosures. I have to admit, in a better market, showing up at the door of a freshly expired listing is a great way to become a top agent.

  81. http://www.realestateweblog.org/ on July 20th, 2009 1:05 am

    Very informative. Its a good post Real Estate Agents can gather tips for better negotiating with clients

  82. miami beach condos on July 27th, 2009 11:27 am

    A great way to market and get recognized is to make a presence in the internet. One way to do that is blogging.

  83. Moshe Cohen on July 27th, 2009 2:59 pm

    How about holding seminars with appraisers on Tax Appeal?

  84. Rivaldo Gibs on July 30th, 2009 9:00 pm

    To contact to real estate agents directly i suggest we should search Property and real estate Portals sites in our region. It will help to find the right person at the right way. bayut.com it is very useful site regarding portals in Dubai. Evey one should get some property business idea from their.

  85. Avelina Marshall on July 31st, 2009 2:05 am

    I would suggest to be a part of any good online property portal like Bayut.com for free and submit your requirements. Agents will contact you anytime and will find properties for you.

  86. Mark Schleimer on August 3rd, 2009 11:48 am

    Great post. Since you’re talking about getting noticed, you might want to check out and inform your readers about TweetLister, TweetLister.com, a free tool that lets you create, post, manage and schedule Commercial, Residential and Vacation Property Listings on Twitter.

  87. Matt on August 5th, 2009 8:26 am

    Nice article. I’m trying to get involved with the blog side now

  88. mckinley hill fort bonifacio on August 5th, 2009 9:20 pm

    There are lots of Real Estate website, a real estate agents get noticed how they handle leads and take care of their clients. Real Estate agent must know how to sell their self unique selling of their product and the way they store contact of their clients for retention.

  89. Panama Condos on August 6th, 2009 1:23 am

    Last minute showings do happen. In fact, many motivated buyers will add your home to their list that day right at the last minute. It can sometimes be an inconvenience and it�s easy to decline and ask them to reschedule.

  90. Laura on August 6th, 2009 11:40 pm

    This is an excellent post and some great ideas – even over here in Oz.

    I personally like to give my clients a bottle of champagne or wine to celebrate a deal along with a personalised card.

    I think its important to make sure its continuous and something a little different.

    Thanks for the ideas.
    Laura

  91. Alara Cockburn on August 12th, 2009 4:20 am

    Nice Post. Your information will be useful to people who like to know about real estate market investing. The new comers of real estate market can learn secrets and tricks from experts. Books, CDROM course and training course in online are available to get valuable information about real estate market. To escape from recession, real estate marketers have to know about secrets of investing real estate market.

    Commercial Real Estate Investors Blueprint

  92. Belize Condos on August 12th, 2009 10:15 pm

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  93. Accommodation in jindabyne on August 19th, 2009 3:09 am

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  94. mexico condos on August 23rd, 2009 8:43 pm

    These tips will give you a good start in making wise decisions when you purchase your first home. Keep in mind that buying a home can be stressful at times and that a calm attitude and the ability to cope with any issues that may arise calmly will make the purchase of your first home a more pleasant experience.

  95. Englaro on August 24th, 2009 4:49 am

    That is a very important issue for me. Personally i think that website today is the most powerful tool for marketing.

  96. Bali Real Estate on August 24th, 2009 8:19 pm

    In my opinion the best we can give to the client is to keep focused on the client’s needs. To find the real need of the client and give the answers they want to know. So focus, focus, focus on the client to get a great real estate business.

  97. Dubai Properties on August 25th, 2009 5:26 am

    hi
    its a good way to give gifts to client’s and also you can do email shots for main occations

  98. Wholesale Suppliers on August 25th, 2009 9:57 pm

    for getting noticed online you should registered yourself into online realestate portals and should join the real estate communities like i have joined one given as follow: http://www.bayut.com/community/

  99. Ann Julie on August 26th, 2009 5:16 am

    Well, I think to get noticed you should promote yourself like a brand on famous social communities and also microblogging websites like Twitter.

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  101. Philippines properties for sale on August 29th, 2009 8:58 am

    I agree that being a successful real estate agent is all about marketing a product and that product is yourself. Anytime you are meeting new people you should approach that meeting as a new marketing opportunity. That’s one way on how to get noticed.

    -David

  102. Flooring on August 31st, 2009 4:20 am

    If Share market is going down due to Recession fears what is reason for Real Estate market to be bullish?

  103. las vegas foreclosures on August 31st, 2009 8:46 pm

    Great advice. Whatever your strategy is, remember to be sincere because clients can always sense if you’re just in it for the commission…

  104. Abraham Lewis on August 31st, 2009 11:49 pm
  105. Alara01 on September 1st, 2009 1:24 am

    Good post. Nice information has been given. Thanks for sharing this useful information. Real estate business is booming up well now a days. The new comers of real estate market can learn secrets and tricks from experts. Books, CDROM course and training course on online are available to get valuable information about real estate market. I got CDROM course from http://www.commercialprofitblueprint.com and now I got more secrets from that CDROM course. You can also check out that site if you have interest to know the secrets of real estate market.

  106. Maria Joe on September 3rd, 2009 7:23 pm

    Hi Dubai Properties !!
    Because of the international property ups and down it is. Property market is down in its record level. So, it will rise to its previous level that needs to tack some time yet!

  107. Utah PPR on September 5th, 2009 11:40 am

    This article nails it on the head! Not only do we keep contact with our clients, but we have also established a lot of new friendships. This has been important in our Ogden Valley Real Estate business.
    Keep up the good work!

    -Utah PPR

  108. Atlanta Real Estate on September 6th, 2009 7:22 pm

    I decided when I started 5 years ago that if I could not do it on the web (lead generation) then I would not be in Real Estate. All the other lead generation methods are too cheesy, in my estimation.

    Rob

  109. Dubai Property on September 7th, 2009 12:39 am

    Hi Avelina

    Your suggestion is right. I am 100% agree with your comment. No doubt that bayut.com (UAE based Online Free Real Estate Portal) is great platform for both Property buyers and sellers. This website is a best guidance for those who want to know Dubai Real Estate Market.

  110. Atlanta Real Estate on September 7th, 2009 5:58 am

    Dubai,

    Thanks an interesting web site. I looked around on it to see if there was a place to post my services, for any Dubai folks also wanting to own property in Atlanta, GA.

    Didn’t see anything there for that,

    Rob M

  111. Bayut on September 8th, 2009 7:35 pm

    Hi Maria Joe!
    this is to inform to that the best property and real estate portal that i have ever see is as follow. Bayut Property and real estate Portal. it is the best place to buy and sell properties and rent flats.

  112. Samantha Willson on September 10th, 2009 8:38 am

    Hi Alissa Avolio i learned a lot from your post. Informative and interesting. But if you visit Bank Owned Albuquerque “You’re About To Learn Secrets That Most Real Estate Investors Will Never Know About Buying Bank Owned Properties”

  113. Florida Condos For Sale on September 15th, 2009 1:36 am

    Finding the right place when you are thinking of moving can be the most important part of the entire process. If you choose the wrong location to move to you may be left living somewhere you hate for years to come. You need to invest a lot of time and effort to ensure that you get your move right. The first thing that you should do during your search is narrow your choices down, try to find the right area before you pin point the precise place. One way to do this is by finding the right state to move to, a place like Florida. Condos in Florida can be found anywhere amongst its diverse makeup of major cities, towns, and even suburbs, you may just find exactly what you are looking for in Florida. New Condos Online would love to help you find that place that has everything you are looking for during your move.

  114. Melih Acikbas on September 15th, 2009 5:31 pm

    Best way to be noticed by the target clients is to get a professional seo service for your website. It really works;)

  115. Atlanta Real Estate on September 15th, 2009 5:56 pm

    Melih

    Recommendations?

    Rob

  116. Colorado Springs Real Estate on September 15th, 2009 6:01 pm

    The number one resource of colorado springs real estate business for me would be repeat customers and client referrals. It does not matter how much of a budget you have for websites and other forms of advertising. The cheapest way to find clients is to do an outstanding job for your current clients and keeping in touch. Realtors spend a lot of time in the wrong places and get bogged down in it.

  117. Atlanta Real Estate on September 15th, 2009 6:06 pm

    CO RE

    I too get those, but I don’t solicit them. I keeep in touch with all my past clients, now called customers in my database.

    The number one resource for ME is leads off my internet site. It’s all I do and I have a thriving biz.

    But, different strokes and whatever works!

    RM

  118. PROPERTY ISTANBUL on September 15th, 2009 6:06 pm

    Hi Rob ,

    I dont know whether you have technical information on website works or not. There are many steps to get a good rank in major search engines according to your keywords and Its really hard work to be honest.

    If you havent got any idea, you should hire a webmaster working for you full time or part time.

    Please search ”search engine optimazation” on google and you will find out the useful websites and blogs explaning the best ways and steps to accomplish to have a good position on search.

    Regards

    Melih

  119. Atlanta Real Estate on September 16th, 2009 3:06 am

    Sounds great, what is this “google” you mention?

    RM

  120. reo properties in benton on September 16th, 2009 6:24 am

    There are lots of real estate now a days, meaning the competition is high. And it is not easy to get notice by the search engines.
    There are three parts of the website that is really relevant. First is the title, then it must have unique content and it has proper keywords to get recognize by search engine and get visible to the client.

  121. Scott Costello on September 17th, 2009 5:30 am

    Without a doubt the most important part of your webpage/blog would be original content. Search engines don’t like if you duplicate content and will not rank your pages very highly. Make sure to write your own articles.

    To attract even more traffic to your website, post unique articles on sites such as ezinearticles.com, hubpages.com, squidoo.com and others. At the bottom of each article you should create a backlink to your site.

    Also write about what you think potential clients might be interested in. “How much is your house worth”, “How long does it take to sell a house in this market”,etc.. If you can use your local in your keywords (i.e. Morris County homes are selling quickly, want to know why?”)

    It’s all about your target audience.

  122. Atlanta Real Estate on September 17th, 2009 10:44 am

    Great advice.

    Rob

  123. RachelRey on September 18th, 2009 12:19 pm

    I agree with you, building good relationship with the clients is what gets you notice in this business.

    Bank Owned Salt Lake

  124. Scott Jensen, MBA, Realtor on September 23rd, 2009 1:47 pm

    That is great advice, I try to contact my old clients as much as possible, but given the importance of this, I really don’t think I am doing enough. It just starts to get hard when my client list continues to grow to unmanageable sizes…

  125. Zameen on September 23rd, 2009 8:36 pm

    Stay in touch with the property and real estate portals in Your area. property and real estate properties Portals are the best resource to sell, buy, rent properties and houses. like i knew a portal Pakistan Property & Real Estate Property Portal in Lahore or rest.

  126. ViewMe on September 24th, 2009 2:21 am

    Absolutely right on that one my friend, the global viewing via the Internet of properties has grown dramatically over the last 10 years. It’s all about marketing and where to place your listing for others to view.

  127. Redbank Plains Property on September 24th, 2009 6:42 am

    It is important in our business to build a personal yet professional relationship with the client. Listen to exactly what they are looking for.

  128. MyCondoNow on September 24th, 2009 8:24 am

    great write up! MLS is a great resource which used properly, can significantly increase your exposure.

  129. Oxford MS Homes on September 24th, 2009 12:16 pm

    Great Article!

  130. ViewMe on September 25th, 2009 12:47 pm

    Stay in touch not only your clients but the media with which we are ALL part of today. We, and that includes your clients are only one click away from viewing property listings on the other side of the world with today’s technology.
    Embrace ALL standards of advertising, if a site that you advertise on throws back a direct link to your web site, email or contact number. Then maybe you will have a sale on you hands.
    Try it…you may find yourself slightly surprised.

  131. Clara James on September 28th, 2009 7:23 am

    In today’s world, first impressions are often made by way of the Internet. Over 80% of people today use the Internet when searching for product information or service providers. A personalized website by DCS can help you make the kind of first impression that will help you to stand out as a true real estate professional.

  132. Jay Tucker on October 14th, 2009 8:24 pm

    Great ideas, plus hard work, equals success…

  133. Ashley Davis on October 23rd, 2009 12:59 pm

    These are great ideas, guys! Thank you! One thing I haven’t seen mentioned, and it’s what I recently started using, is free video site http://www.HomeOnTheTube.com that hosts video of my property and lets me 1-click share it to both my Facebook and Twitter accounts! It’s really given me “global” exposure! Best of luck to everyone in finishing 2009 strong!

  134. Sotogrande Estate on October 27th, 2009 1:33 am

    Only 15 km east of Gibraltar’s finance and banking district, Sotogrande estate offers all of the amenities and possibilities for the international businessman.

  135. Carindale Real Estate on November 3rd, 2009 3:21 pm

    It is also important to find an agent knowledgable in the area in which you have chosen to invest in. Their knowledge can sometimes be invaluable.
    Carindale Real Estate

  136. Rockhampton Property on November 3rd, 2009 3:24 pm
  137. Matt Foster - Denver Real Estate on November 6th, 2009 10:50 am

    I agree with your comment about branding. It’s important to build a brand and to stick with. So be sure you’ve thought it out carefully from the beginning.

  138. Andew Mooers on November 6th, 2009 4:56 pm

    You want to be the real estate broker for life for any buyer, seller you deal with. You are in sales and it is not about doing one real estate tranaction and hanging it up. Multiple deals, with the parents, their kids, their neighbor, everyone in your community, everyone on line who sees your blogs, your videos, your writing style and real estate listings. Passion for what you do shines thru. Fire in your belly about where you live is obvious.

  139. mike williams on November 12th, 2009 8:27 pm

    As a Denver Business Lawyer, I can tell you that we refer clients to real estate brokers all the time, for work on commercial leases, residential fix and flips, all kinds of things. They never contact us though. Surprising they don’t think about how easy it is to get new clients through lawyers!

  140. mike williams on November 12th, 2009 8:29 pm

    As a follow up, for those who are not a Denver Business Lawyer, just google lawyers in your area and you’ll be surprised how many will need a good agent to refer clients out to. Try it!

  141. Brian Ward on November 14th, 2009 2:15 pm

    This is rarely seen practical and useful advice to all Realtors and those considering a career in real estate. Thanks.

  142. Janet Dugan on November 14th, 2009 2:16 pm

    Brian Ward just pointed out your article to me. I read it and could not agree more

  143. Monty Mabuza on November 16th, 2009 1:24 am

    Becoming a brand name has helped me to sell. My clients are my friends – go out same places they go out, shop at same complexes, and call as personally instead just business calls. My success is all of ours. I live on referals from my friends. Thank you!!

  144. Sarah Nicely on November 16th, 2009 9:55 am

    I am just wondering…what about using calendars with your picture on them. This is a “gift” that I am bring is a year calendar but now I’m wondering if I should switch it up and get something new.

  145. LakeFrog, Inc. on November 17th, 2009 12:20 pm

    Great article. Keeping in mind the ongoing challenge of brand management; building a consistent brand while keeping the message fresh and relevant.

  146. Maria Joe on November 17th, 2009 10:08 pm

    Ya that’s right i do agree with you and let me add some thing property portals are the best way to contact agents and buyers directly.

  147. Bank Foreclosure List on November 21st, 2009 11:19 am

    This post is really WOW. My wife use to do real estate and you know one thing she always did is go an couple of extra miles to help them out. It was well worth it! She was so good with building relationship that people often talked about her and everyone knew her name. She lived off referrals and only spent $100 on advertising per month!

  148. Overland Park Homes for Sale on November 23rd, 2009 9:50 am

    I feel the most important things one can do is to build strong relationships, be knowledgeable of your market, know your craft, and network.

  149. Arcus Properties on November 24th, 2009 3:25 am

    There are lots of real estate agents in the world.

    The one trait that makes a successful agent: it is this “Need to make a sale and fast” .

  150. Scott Nachatilo on November 26th, 2009 8:43 pm

    Make intensive marketing strategy like online marketing, post more ads as you can and make an affordable offer that every one can avail.

  151. mt. pleasant condos on November 27th, 2009 7:14 am

    One thing that realtors really need to do is use their website to build a list. That way they can consistently email them and make it a lot easier to keep in touch. It’s becoming imperative.

    That is the true power of the Internet… building a list and then you can easily build a relationship with that list by giving good information. Then with the ones that really turn out to be more profitable relationships, you should stop by in person and build that relationship deeper.

    Good post!

  152. mark Davies on November 30th, 2009 9:34 am

    great post- another way to get noticed is simply to be honest.

    Mark
    http://www.u-rooms.com

    flats for rent

  153. Tiffany Arrant on December 2nd, 2009 3:13 pm

    Great article!

    Don’t for get the lasting gift of feedback though! Give the seller a report of all feedback as a gift throughout and when it sold, they will know why! Communication is key to a sold listing!

    Give it a try! It won’t hurt! Promise :)

    Wonderful comments from everyone. I love seeing everyone’s perspective on this.

    Tiffany Arrant
    Social Media Manager @ Showing Suite

  154. ortigas condos on December 4th, 2009 2:51 am

    Being a salesperson really needs an outgoing personality. You should be convincing enough to explain the details or information of the product you are about to sell.

    Building your list of possible and potential clients will help you determine the your buyer.

  155. Overland Park Real Estate on December 5th, 2009 8:39 am

    Even the best online marketing will not being you success if you are not knowledgeable, honest, and trustworthy.

  156. Overland Park Homes for Sale on December 5th, 2009 8:40 am

    That was suppose to be “bring”, not “being”.

  157. bhartirealty on December 6th, 2009 5:43 am

    Great Tips…thanks

  158. Makati Condos on December 8th, 2009 3:55 am

    The best way to promote and to be known your business is using online marketing,like having your own web site but having a site is not easy to maintain,there’s a lot of site with the same product so to make your site better than the other you need some internet marketing strategy like SEO(Search Engine Optimization).

  159. Makati Condos on December 8th, 2009 11:52 pm

    There’s a lot of way to get noticed first the quality of service giving by your real estate and the second one is using internet marketing,in internet marketing to be known your site you have to use strategy like SEO(Search Engine Optimization),this strategy will help you a lot to promote your site.

  160. Beverly Fast SInclair on December 9th, 2009 7:20 pm

    You have to build your online presence! Not only will it help you now but will be there for years to come.

    I have a guy who is doing some work for me and has extremely great turn around time. Contact me via my website contact page and I will send his info.

  161. Beverly Fast SInclair on December 9th, 2009 7:24 pm

    I recommend having a great holiday party and inviting current clients and potential clients. You get to thank them and hope your current clients convince your potential clients to come on board with you…

  162. Simon Salloom on December 22nd, 2009 11:44 pm

    Southern California home prices and sales improve in November
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  163. Adam Davis on December 26th, 2009 5:19 am

    This is good stuff for anybody,not just real estate agents. Marketing is such an important part of overall business success.

  164. tanyachai on December 26th, 2009 9:06 pm

    HomeTryst.com
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  165. Tanya Lara on December 26th, 2009 9:08 pm

    HomeTryst.com
    Where You & Your Perfect Home Meet
    Is the new BuildingDC.com

    Property

  166. Patrick on December 31st, 2009 2:24 pm

    Interesting information in this post. Thank you.

  167. Neil Uttamsingh on December 31st, 2009 3:35 pm

    The Article that Alissa wrote is very powerful.

    Pop-Bys are a concept not only used in the real estate industry, but in many other industries where relationship management techniques are used.

    I live just outside of Toronto, and many of the Realtors there that I know studied the teachings of Brian Buffini. As I am sure that most of you are aware, Brian Buffini, Real Estate Coach, is big into ‘pop-bys’.
    I spent some time as a realtor, and studied these techniques myself. I have since moved onto another industry which is banking, however, I still practice pop-bys in my new industry, as I deal with many business owners. Relationship management helps to build loyal clients. There more you see them, the more top of mind you will be.
    I still have my Realtors license, however, I don’t actively sell real estate anymore. I kept up though with real estate investment, and I help friends, family, and contacts with advice and knowledge as to how to buy their first rental property.

    Best Regards,
    Neil.

  168. Simon Salloom on January 4th, 2010 12:14 am

    Good thing you have done here, Thanks!
    Simon Salloom LA Times: Sales of existing homes soar 7.4% in U.S.
    This is a pretty up beat article about home sales that I am quoted in. We need more positive news these days.
    Find more information about Santa Monica and Brentwood Real Estate here

  169. Morgan Hill Real Estate on January 8th, 2010 8:55 pm

    Great article. Keep the information coming. I agree real estate is a relationship business and you have to get out and meet the people.

  170. Turkey Property company on January 14th, 2010 1:58 am

    Thank you for the Article and given the cahnce to hearing other ideas…Will keep in touch

  171. Aquaspace on January 15th, 2010 1:56 am

    Great Article, Thank you

  172. ex-realtor on January 16th, 2010 3:12 pm

    One ex-Realtors opinion, now that I am free of Realtors I have some opinions to share:

    Finally got into a smart office with no NAR! Breath of fresh air. Real ethical people, not those pretending to be good. Not paying a price to believe it. Ethics should be free!

    I HATE NAR, WAR, SKAR & SCCAR too! Nearly a decade of problems with them. I am not meaning to offend those agents thet do not know the true intent behind NAR.

    They have attacked their own current members, our offices. In fact, they don’t know who their members are or aren’t, as they are incompetent! Their web sites are full of old offices that havent’ been their members in years! Our brokers withdrew our membership as we got sick of getting letters saying to stop using the trademark when we were paying members. Of course, we all had a party to celebrate that wonderous event!!! NAR doesn’t update to deceive the public! We estimate that less than 15% of all agents in WA are Realtor membersand not the large numbers they put out there. We did a count and subtracted the offices that were closed down, changed names or left NAR embership not the extra offices that NAR has had the states hey leave up on their web sites to deceive the publie.

    I was embarrassed to be a member. Only a fraction of the money we pay goes to protect rights. The rest goes into their fat corporate pockets, salaries, trips, etc. or are used to fight over stupid trademarks or words! Think about what you are really paying for!

    Wake up people!!!

    Mafia style tactics, as they threaten and attack their own members! Loyal members for decades are being attacked by NAR’s legal council, Chris Osborn. Who doesn’t research who or what a party has done before he files a lawsuit. This is unconshinable behavior, not becoming of a BAR member! He threatedn or files irresponsible suits against those that have been paying members for decades. Giving them no reason or examples for the suit.

    Pay us our you die!!! Who wants to be in that type of membership?

    Shouldn’t memberships be an option for those who wish to be members? Isn’t this America? How can they get away with racketeering? Strong arming and cause good agents grief!

    NAR stinks!!!

    In my opinion. avoid their membership always or they may try to get you!! That’s what bullies do!

    BE ethical avoid joining the National Association of Realtors!!!

  173. Jim on January 17th, 2010 6:50 am

    You should also try article marketing with PR companies. It really works…

  174. Mike Lautensack on January 17th, 2010 7:01 pm

    layers! Try 5, 10 or even 20 different marketing things to get things rolling – Do not rely on one or two – do 20 things and the phone will start to ring

    Mike

  175. Jessa on January 18th, 2010 3:01 am

    I agree with you. Lavishing gifts to the clients is one sweet way to get notice. People help and responded eagerly to the people who show generosity to them. Gift offering means offering of friendship. Friends help each other especially when crisis arises.

  176. Southwest Wisconsin Real Estate on January 18th, 2010 11:42 am

    Thanks for the blog, great work!

  177. Baja on January 20th, 2010 6:25 pm

    Perched on top of the beautiful Las Brisas tower at Club Marena, Baja’s finest resort for 20 years, is a spectacular palatial luxury Penthouse of 3600 sq feet (plus a private two car garage). This incredible space was completely gutted and remodeled over the last year. Outrageous amenities have been fashioned into the space that include a double jacuzzi tub, 4 person sauna, private elevator, steam showers, folding glass doors, 63″ Plasma TV, and on and on… 24″ travertine, Marble, granite and maple provide a harmony of finishes that project luxury and style rarely seen in this price range. The photos say it all.

    This property has previously listed over $1M prior to renovation. A special situation offers it at a fraction of its current worth. This is a unique opportunity that will not last long.

  178. Richard van Seenus on January 20th, 2010 9:43 pm

    I like it!

  179. Dream Town on January 22nd, 2010 8:14 am

    An excellent article indeed. We at Dream Town agree and practice this
    type of philosophy as well. We find that automating as much of the
    process as possible also helps with productivity. Nothing beats
    face-to-face with past clients and warm market and combining that with
    an automated system of keeping your name in front of them such as news
    letters, email etc. creates an excellent combination for success.

  180. Kate DuBois on January 28th, 2010 1:09 am

    Gifts are great, and as Dream Town said, having a system to keep your name in front of past, current, and potential clients is key to maintaining a strong business. So is having an attitude of service and adding value through a strong knowledge of the market as N. Xavier Arnold from Real Smart Investor suggests in his book “The Best Real Estate Investing Method Ever.”

  181. JR McGee on February 1st, 2010 10:57 am

    Very insightful article that has a lot of beneficial information on how to gain a client base and diversify ones self. Because so many people love material things the trinkets or items that can be designed with your emblem or symbol are massively important. The more word of mouth you have going around in your area the more opportunity you have for new customers.

    JR McGee

  182. Real Estate on February 2nd, 2010 10:14 pm

    In the market, the strong shall live and the weak shall die. That is the law of nature.

  183. Real Estate Living on February 3rd, 2010 8:33 pm

    My idea is to be creative.

  184. Advertise Your Property on February 8th, 2010 11:37 pm

    I appreciate this post. Very interesting Real estate blog. Hope it will always be alive! Thanks for this…

  185. Wil Glidewell on February 12th, 2010 7:51 am

    Hi Everyone,
    I am assuming that most of you are real estate agents and I am hoping for your feedback. I am actually a mortgage consultant. I have recently hired a professional mortgage coach to assist me in becoming a greater value to my agent partners, namely, I want to bring as much business to my agents as they bring to me. In addition to my own lead generation, I hope to assist the agent in converting more of the leads they already have in to closed transactions. It seems like agents receive plenty of leads, but due to the immense amount of time it takes to show a buyer around, they have little to time to cultivate leads. I am sure this is not the case for every agent, but wanted to know your thoughts. Thanks.

  186. JR McGee on February 16th, 2010 2:31 pm

    The best practice I have found that gains client referrals and friendships is just treating people with respect and following through with your word. With most of my clients I like to communicate on a social level and often show interest into their lives and how they are doing. Whether it is after the sale asking them how the move went and if everything is as they wanted. Treating people with respect and showing them that you genuinely care gets you a lot farther in this field than only thinking about your own benefit.

  187. Atlanta Homes on February 16th, 2010 2:43 pm

    I agree, JR. I’m the same way.

    I just loaned a past client my framing nailer. Told him to keep it as long as he needed it.

    Sold him a house almost a year ago!

    Rob

  188. David on February 23rd, 2010 7:53 am

    I totally agree. In the real estate investment and development game, client relationships are everything. I can’t tell you how much business I have gotten from referrals from previous clients. If you treat every client like they are your most important client, they notice and they remember. And you never know who might refer the next multi-million dollar client to you. It very well could be the little guy you only sold a meager property to. These days you just never know!

  189. Dirk Cahaan on February 23rd, 2010 2:16 pm

    I totally agree with your article. Client relationships are key in the real estate business. I have gotten some amazing referrals that have turned into excellent deals themselves. The La Mesa, CA real estate market seems to be extremely client based and you have to provide each client with what they need and treat them right.

  190. RAIS on February 24th, 2010 8:10 am

    I think the big take away is – be mindful, be alert, and be a good neighbor. Are you giving them a reason to make you their Realtor?

  191. Tommy Lorden on February 25th, 2010 2:17 pm

    Marketing ones self is so important in the field of Real Estate. You need to have a strong client base and what is a better way than referrals? Referrals are some of the strongest recommendations you can receive. That is why I believe and stress the relationships that each Realtor has with their client. You want to keep a positive and professional relationship at all times.

  192. Brampton Real Estate on March 6th, 2010 7:03 pm

    If you’re passionate about real estate, have a true desire to help your clients, and keep abreast of the properties that sell in your market, you’ll absolutely have no problems finding and maintaining clients.

    People love spreading the word about things that please them. Whether it’s a sale at a store, a great little spot to take pictures, or a real estate agent that does a fantastic job, there should be no reason why you shouldn’t be getting referrals on a very regular basis.

  193. Barbara Blue on March 8th, 2010 9:21 am

    Becoming a well known Real Estate agent takes time and dedication. You need to be willing to get your name out there in many ways possible and work with multiple different clients. Being able to use previous clients as references and referrals is always a great way of increasing your popularity!

  194. Atlanta Homes on March 8th, 2010 9:23 am

    That’s it, Barbara!

  195. Greg Sidoff on March 16th, 2010 11:10 am

    I have found that the internet is an extremely strong tool to market yourself in a large fashion. So many clients first consult the internet when looking for a house anymore that it is a must if you are a real estate agent. I have my own personal website that helps define me as me and gives clients an idea as to what I am capable of providing to them.

  196. Frank Rizzi on March 16th, 2010 11:11 am

    My real estate career wouldn’t be where it is today if it weren’t for client referrals. They are some of the best advertising you can use or have. Nothing works better than an actual clients opinion and referral. That is why it is so important to treat each client like they are your only client.

  197. Sean McFadden on March 18th, 2010 10:45 am

    If you’re really serious about getting your name out there enough so that you gain new clients and have a system that allows you to stay relevant, you need to check out http://www.RealtimeReferral.com. Not only do they tell you what you need to do with their coaches, they also GIVE you everything you need to do it!

    Realtime Referral is the next best thing in real estate, because truth of the matter is I know keeping long lasting relationships with clients is important, what I needed was to make it easier to do so.

  198. Istanbul Property on March 20th, 2010 4:22 pm

    Th best is by local adverts for target audience.

  199. Istanbul Property on March 20th, 2010 4:26 pm

    Forgot to say, the second best is the bulk e-mailing…

  200. Charles D'Alessandro on March 21st, 2010 8:15 am

    This information is basic to sales and yet the greatest advice to follow. Being a Realtor for over 20 years the more I learn the more I find the basics are important. Stay In Touch!

  201. Julie K. Danielson on March 25th, 2010 3:55 pm

    Thank you David for the informative article. I enjoyed reading the suggestions and ideas.

  202. Mike Bridges on March 29th, 2010 11:48 am

    Thank you David for your ideas. I enjoyed the article.

    Cheers,
    Mike
    Property Express CRM

  203. Cumberland Plateau Homes on March 30th, 2010 1:17 am

    A licensed real estate agent should be considered to provide you advice and information about the property that you want to purchase. As you spend a big amount of money, information and advice would be very important.

  204. JJ Lambert on March 30th, 2010 11:55 pm

    Great points.

  205. Istanbul Property on April 7th, 2010 11:54 am

    The best way is search engine optimization , so you can be more visible on web and have more traffic to your website. Try to create fresh updated contents on your website. The clients will understand your difference than anothers.

  206. JJ Lambert on April 8th, 2010 9:31 pm

    I agree you need to keep a fresh look, new properties and photos.

  207. Commercial Note on April 9th, 2010 8:28 am

    Good post. What some people tend to forget that one of the most important aspects of developing relationships is face time and getting to know your perspective client or client. With the Internet/Cell phones these days, it’s very easy to lose touch with a client by only sending e-mails or send texts. Clients want to know you care so you should for sure that the small things count.

  208. mn homes for sale on April 9th, 2010 10:18 pm

    A very good post. I will use that tips to continue my business

    Thanks a lot!

  209. mn homes for sale on April 9th, 2010 10:20 pm

    Thanks for the tips.

    You can visit our site for review:

    homes for sale mn

  210. sunny on April 14th, 2010 9:09 pm

    Hello,

    Ya its true that every agent requires getting noticed, being remembered, and getting referrals.The way is building strong, lasting client relationships. If you are in constant contact with them and leaving a gift behind to remind them of you later than it will get benefits to you.

    Put your best for your clients, if you are understanding them ,understanding their needs then they will definately appreciate your work for them.The important thing for an agent is to keep focus on what the client is demanding then to analyze the demand and after then is to work for accomplishing them.

  211. Milwaukee Condos on April 16th, 2010 9:19 am

    All great and fun ideas. Thanks for the post!
    Milwaukee Condos

  212. Maui Realtor on April 17th, 2010 4:05 pm

    Great post. It’s critical that agents adapt and adjust their business principles to the changing real estate market. Either embrace the changes, or get left in the dust.

  213. Dan on April 22nd, 2010 7:04 am

    Thanks for the information. Keep posting the informative stuff. I like articles like this

  214. Bellavistalots on April 27th, 2010 3:02 pm

    Great advice about giving a gift to keep on the short term memory of clients. I suspect that some agents may feel that this is a bit cheesy and archaic, and possibly too personal of an approach, but it does work despite these concerns.

  215. Boise Idaho on April 28th, 2010 9:28 am

    For me it is about having the best information. Not really good or interesting but the best information. I am constantly called by the media and was even quoted Saturday. My marketing plan at one point was all media driven and I was quoted 30 out of 36 months, That helps develop credibility and most people recognize my company as the source in town for informatoin.

  216. Joshua@joshuanoerr.com on April 28th, 2010 5:57 pm

    I see a huge opportunity for more real estate professionals to take advantage of Social Media to build their brand and establish more expertise and credibility in their market. It isn’t kids stuff, it’s a genuine marketing opportunity!

  217. Jun on May 5th, 2010 6:46 am

    Hello! I’m rather new to real estate and I just want to share something. There is no doubt a huge opportunity for agents in social media. It does not only personalize your marketing methods but it also increases your credibility on-line. You can view a sample of my landing page on FB here: http://www.facebook.com/pages/Home-Buyer/371587122507?v=app_4949752878&ref=ts.

    It’s still in its infancy stage.

    By the way. Great blog! I find it very useful indeed.

  218. Connie belmont on May 5th, 2010 12:48 pm

    Thanks. I needed this advice to keep me going. Sometimes it feels like I’m just in a dying career. But i can use some of your ideas to get rid of this funk and get “back to business.”

  219. Boise Idaho on May 6th, 2010 3:54 pm

    Most Realtor s in Boise Idaho would rather place an ad in the local paper which has no ROI than invest 10 minutes a day communicating with past clients. It is amazing that they don’t understand that referrals have the highest ROI.

  220. Mississauga Real Estate on May 12th, 2010 10:38 am

    Gifts are nice yes…and I love the idea of client relationships.
    Remember to be authentic. Birthdays, anniversaries, special occassions are also nice to remember your clients. That will help you to stand out.
    Lynda

  221. jen little on May 12th, 2010 11:29 am

    Hi David,
    getting your name out can be done in so many ways – especially using the internet and beyond the tradional postcards, birthday reminders…I am a virtual assistant who works with a lot of top agents around the country and many of them studied under Michael Russer and his Online Dominance course – http://www.onlinedominance.com and I have seen these agents get great results on the net – I have learned a lot working with them and see how that along with articles like yours can really elevate the real estate clients on the internet…kudos!

  222. Andree Huffine on May 15th, 2010 1:07 pm

    Good input. I’ll use it.

  223. LawrenceKSRealEstate on May 18th, 2010 6:37 am

    This is something I have always wanted to do. Right now, I just send a Holiday card out each year to touch base with my past clients and primarily use Facebook or e-mail to keep in touch.

    Not only is finding the time to keep in touch more often very difficult, but finding the “right gift” seems to elude me.

    I have also considered doing some direct marketing but I refuse to send news letters with recipes and other random information. I would like to send something that is not only real estate focused, locally relevant and informational but also somehow customized for each individual. The perfect mailer would be a customized valuation report on the client’s home (perhaps even a photo of the property) and a local neighborhood update. The time it would take to construct a quality product like this by hand is just impossible to find.

    It would be nice if there were a service that could connect to our MLS database and produce monthly or quarterly statistical reports for each past client based on their address and provide a turn-key product that a service provider could download, print and mail out each month to each individual I chose to subscribe.

    I believe most people consider there home as an investment, but unlike any other investment, they are not provided a way to monitor it like they do a 401K or IRA. Sending a market overview focused around each past client’s immediate neighborhood/address would not only be valuable, it would reinforce my brand as a neighborhood expert they can turn to for advice.

    Any suggestion of tool and service who can provide a turnkey product like this?

    Thanks,
    Tanya Kulaga

  224. sophie on May 18th, 2010 8:46 am

    I agree this would be wonderful!!

  225. Chris Seder on May 18th, 2010 7:40 pm

    I agree with you there. I am a new agent and experienced agents have told me that staying in front of old clients is important. I also suggest that you let everyone in you community know what you do. So when ever anyone things about real estate they think of you. I hand out cards to everyone I meet.

  226. Boise Idaho on June 3rd, 2010 2:37 pm

    Being ranked #1 on a search, according to one study, equates to 36% of all click throughs for that search phrase. This is equal to what positions 2 to 4 have and LOA 5-20. Therefor if you are #1 you get a third of the traffic and 3x the business of everyone else combined.

  227. Real Estate Website Design on July 14th, 2010 8:14 am

    It’s ironic that with all this technology available to us, that really – at the end of the day – it’s about building real relationships with people.

  228. Cumming GA Real Estate on July 14th, 2010 8:16 am

    You NAILED it, brotha!

  229. Boquete Real Estate on July 16th, 2010 5:13 pm

    Interesting blog post! I am always looking for ways to improve my marketing strategies and increase my noticeability. I will use some of the tactics outlined in your post, thanks!

  230. Inventory Overload on July 16th, 2010 9:26 pm

    the best way to get noticed? SELL SOMETHING. then, sell another. show me results. i’ll show you my wallet. neat, huh?

  231. Jonathan Butterworth on July 24th, 2010 10:29 am

    Great advice David! I think building relationships and networking is always the strongest part of a marketing strategy. Keep up the great posts!

  232. Condoideas on April 26th, 2011 11:32 am

    Wonderful article. It’s true that referrals are the best and cheapest way to get customers. However, referred buyers always check your credibility online, so a great website is still required.

  233. Bill Powers on August 17th, 2011 9:09 am

    Real estate photography and virtual tours can make a big impression on sellers as well, however QUALITY is a MUST. A lot of our clients’ Sellers like to receive photos from their virtual tours, which they keep to help them remember their homes.

  234. ccbobby on May 1st, 2012 7:49 pm

    Sweet article. I think the point “getting noticed, being remembered, and getting referrals? It’s simple actually, the answer is building strong, lasting client relationships. ” is rite.
    But most critical point is build up your credibility step by step, agents can’t live without this.
    My experiences, I always looking for agents, and I was almost cheated by a dishonest agent called Lauchlan Leishman from Berkeley Capital who are being sued in HK and still investigating by Hong Kong Police Commercial Crime Bureau.
    So now, whenever i need to take service from agents, I MUST check his/her history as much as i can, and if i found any agent who with good credibility, he got noticed and remebered from me already.

  235. Real Estate Videos on May 3rd, 2012 3:43 pm

    I think this article is great. It is becoming harder to get noticed as an agent and harder to separate yourself from everyone else. The newest trend is video tours of your home. There is a lot you can do with the videos, like get them ranked in Google and Youtube, post them on your website, etc. Like the article says, it is about Branding yourself, and with real estate videos you can do just that. We at http://www.soldwithvideo.com make real estate videos and marketing easy for real estate agents.

  236. JhenC on May 15th, 2012 1:27 am

    A very informative and great article i ever read for the day that helps me gain more knowledge on the business in want to have.

  237. Tobi D. on May 15th, 2012 5:18 am

    I love it! The professional business of real estate marketing and advertising ist rising. This is a very informative article. http://www.property-branders.de – this is my website about real estate marketing (germany).

  238. Tobi D. on May 15th, 2012 5:18 am

    I love it! The professional business of real estate marketing and advertising ist rising. This is a very good article. http://www.property-branders.de – this is my website about real estate marketing (germany).

  239. Will K on August 6th, 2012 8:44 am

    Innovation and creativity is always a tremendous plus. I have been thinking about adding some creative content to http://www.morganhillhomes.com to see if I can take things to the next level. Thank you for sharing your ideas with us!!!

  240. HJ Home Inspections on August 29th, 2012 6:27 am

    It’s all about just taking action. I totally agree with you. Simple things like staying on top of the expired listings can make all the difference in a real estate agent’s career.

  241. Real Estate Agent Advertising on October 16th, 2012 3:08 pm

    Strong Last Relationships – I 100% agree with you. This is the most important step to getting remembered as a real estate agent. You can do all the advertising and marketing you want but that is only good to start the relationship its important for you to continue it!

  242. Luxury Real Estate Germany on December 3rd, 2012 6:34 am

    For very good customers we use some personalized gifts with their names on them. We give them an very exclusive writing pad with their names on the top of each paper and the present comes in an box with our branding on it.

  243. Adrian Gonzales on February 13th, 2013 8:15 am

    Great idea and tips. I like it very much. I just finished reading “profits in real estate rentals” and it gave me lots if ideas on how to get started in real estate.

  244. beyond real estate on March 12th, 2013 5:57 am

    I really like that idea of those personalized gifts @Luxury Real Estate Germany. What other branded gifts do you use for your clients?

  245. Ammad Khan on March 13th, 2014 11:15 pm

    I totally agree that real estate agent has very important role in buying and selling of properties and the most important step to getting remembered as a real estate agent. You can do all the advertising and marketing but that is only good to start the relationship with real estate agents but its important for you to continue it!

  246. Colorado Springs Real Estate on March 20th, 2014 7:48 pm

    Staying in contact is critical but as far as unique gift ideas…..we just recently came across a wood wine box that the top is engraved with the picture of the home they just purchased and then we add out logo and contact info as well. It only takes 3-4 days to get but don’t forget you have to buy the bottle of wine. Curious to see if a QR code works with the engraving or if it junks up the look.

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