January 13, 2011
What is the key to getting noticed, being remembered, and getting referrals? It’s simple actually, the answer is building strong, lasting client relationships. The most effective way to do this is by keeping in constant contact with them and leaving a gift behind to remind them of you later. A phrase used for this type of self advertising is “Pop By”. You want to Pop By clients, old and new, on a regular basis. Read more
Popularity: 100% [?]
April 7, 2008
Here’s a cool new technology I read about that will change how real estate agents gather new leads. Basically potential buyers or sellers can connect much faster with real estate agents via cell phone text messaging. Say, for example, you get to a house you’re really interested in buying and you want in depth information asap.
You can now send a text message or email directly to the sales agent right away and they’ll send you back more detailed information on the spot! This company is taking advantage that everyone now carries cell phones so why not connect buyers with sellers?
It has only been 10 years since www.realtor.com became the starting place for anyone looking to buy, sell, rent, and list properties; in those years the same people began carrying a cell phone with them eighty-plus percent of the time. Now with text messaging growing faster than any other form of communication in the world, the opportunity to capitalize has presented itself.
XAP Realty, a Los Angeles based real estate marketing company has created a lead capture solution to utilize the fact that cell phones are now carried by all buyers. The concept is extremely simple, www.xaprealty.com provides real estate agents, individual sellers, and property management companies with interactive yard and rider signs. The signs allow prospects to request the listing information of a particular property by sending a text message. Read more
Popularity: 6% [?]
November 4, 2007
Google now offers a full suite of tools for real estate professionals that let you reach prospects in your region at all stages of their home search – while they’re looking for properties, checking out locations, and selecting an agent or broker. These tools have actually been around for a while and Google is just repackaging and positioning them for real estate professionals.
The tools they are referring to are Google Base, AdWords, Maps, Earth, Local Business Center, Google Sketchup, and Google Apps. It’s actually a great idea and it shows how flexible Google’s products are that they can easily cater to specific industries like real estate. Their overall message is that Google can help generate real estate referrals and leads to help connect to home buyers and sellers since Google has more real estate searches than other search engines combined.
So are these tools actually helpful for you, the real estate professional? In short, yes but not all the tools in the suite are exactly easy to use. Here’s a quick rundown of what each tool is for and it’s ease of use. Read more
Popularity: 10% [?]
October 11, 2007
Blogging is rapidly developing into a tool whose purpose is to establish an online presence, improve visibility, build a sense of community, maintain an open dialogue for clients and prospects, and offer valuable information — all of which is accomplished in an unfiltered direct way.
Just by those reasons alone, blogging has a huge potential for real estate agents. What strikes me odd is the fact that most real estate agents or real estate websites I’ve visited don’t have a blog and are losing out on such a powerful median. A blog should definitely be added to their real estate marketing mix. Read more
Popularity: 63% [?]
April 12, 2007
There are literally dozens of ways to find motivated real estate sellers but to get your feet wet, I’m going to list five quick ways to find a real estate deal. Most people will read this list and say “yeah right that won’t work” but I’ve followed these techniques and it actually does work.
What do you have to lose in trying anyhow? This gorilla marketing approach gets your name out there and begins your lead generation campaign and gives you on the job experience. Read more
Popularity: 8% [?]
April 10, 2007
Besides being a technology guru, I’m an SEO (search engine optimization) professional and also real estate investor. It’s not very often you find a combination of skills that entail technical expertise and real estate knowledge but I found someone else who possesses a similar skill set.
Dustin Luther over at www.raincityguide.com impressed me with one of his posts about how important inbound links are to a site. It’s a very helpful article and I urge you to read it if you’d like to better understand how SEO works.
For those of you who do not know much about SEO or inbound links let me quickly clarify. Read more
Popularity: 8% [?]
April 10, 2007
With the recent changes in technology, there is a big change coming in the way real estate marketing is done. Right now, Realtors have been very slow to adopt new technologies and that’s a mistake.
How powerful would it be for a real estate agent in a city like Las Vegas to set up their own web site explaining the current industry trends, home values, local neighborhoods, or other information of interest? Sites like zillow.com are great for providing you with high-level information about home prices but still lack the “bird dog” like information that a local Realtor would have great insider information about. Read more
Popularity: 13% [?]