5 Key Reasons Real Estate Agents Should Blog

October 11, 2007 by

Real Estate AgentsBlogging is rapidly developing into a tool whose purpose is to establish an online presence, improve visibility, build a sense of community, maintain an open dialogue for clients and prospects, and offer valuable information — all of which is accomplished in an unfiltered direct way.

Just by those reasons alone, blogging has a huge potential for real estate agents. What strikes me odd is the fact that most real estate agents or real estate websites I’ve visited don’t have a blog and are losing out on such a powerful median. A blog should definitely be added to their real estate marketing mix.

This void offers a unique business opportunity for someone or a company to help develop and maximize a real estate agents ability to essentially generate more leads and close more business. Being an entrepreneur, I’ve actually thought about doing this myself since I’m very experienced in blogging, internet marketing, and real estate but I just don’t have the time with all the other projects I am working on.

So let’s get down to the 5 key reasons real estate agents should have a blog.

  1. Direct Communications – Most real estate websites seem to contain static content which is usually more about the business and properties on the MLS the real estate agent is looking to sell. The beautiful thing about a blog is that they provide a way for realtors to speak directly and honestly with potential customers and prospects in an open way. Visitors to your blog can actually comment and reply to your posts which only adds value and creates a community-type environment. Here’s a great example of Luba, a real estate agent in San Francisco who started her own blog.
  2. Positioning Yourself As The Expert – Blogs give you a way to express your viewpoints, demonstrate your knowledge, and provide your expertise on issues and topics pertaining to your industry or community. If you’re the only real estate agent in your city or coverage area that actually blogs, prospects and potential customers that find your website are going to view you as the expert in that area.
  3. Lead Generation – You will find that having a blog is a low cost method of highly visible real estate marketing. It will provide you a consistent flow of leads at almost no cost. The best way to start building your potential client lists is by asking for their names. Having an offer like a free pdf or newsletter helps and then you can quickly add lead capture forms (without having to know coding) and even setup auto-responders within an hour. I use one of the best known hosted solutions out there called Aweber for all of my web sites. They even offer a free $1 trial. Search engines such as Google and Yahoo highly favor blog content in their search results so once you start publishing content you will be surprised to see the amount of traffic increasing to your website. You just have to make sure to capture these leads once they visit your site.
  4. Competitive Differentiation – How is your business difference from the dozens of other real estate agents in your area? How can you make a prospective customer understand that you have something better to offer or that you have the expertise and experience to make the home buying and selling process easier and to their financial benefit? Having a blog gives your readers insight to who you are and what your business is all about.
  5. Relationship Marketing – The beautiful thing about a blog is that it allows you to build personal relationships with your readers and customers that eventually creates trust. All real estate agents are familiar with the importance of “farming” as a way of generating activity. Blogs allow you to create a tight niche of potential customers who you can deliver messages to on a daily basis.

These 5 key reasons alone should be enough justification for you as a real estate agent to start a blog tomorrow. Now your next question is probably going to be, “How do I start a blog?” and “How much will it cost?”. The good news is most blogging software is free and depending on your skill set and depth of features, I would recommend wordpress.com, typepad.com, or blogger.com. All are great platforms and each has their positives and negatives.

For me, I use WordPress software for all my blogs and Aweber to capture and manage leads. WordPress is by far the best if you’re looking for something extremely flexible and you have some technical knowledge and experience with the internet. There is a learning curve and all blogs require some time to configure and setup, but that’s where someone with technical and business experience comes in. I also highly recommend getting a professional Real Estate WordPress theme and then building your site.

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54 Responses to “5 Key Reasons Real Estate Agents Should Blog”

  1. Andrew on October 12th, 2007 5:10 am

    Very informative

    Thanks

  2. Dream House Las Vegas Realtor on October 13th, 2007 9:29 am

    Totally agree….Let me add a sixth reason…to improve search engine positioning for their websites!

  3. Luba Muzichenko on October 13th, 2007 11:28 pm

    Thanks for the mention in the post!

    For those of you thinking about a little search engine optimization, this guy is your man. Just from his free advice, my rankings in the search engines jumped drastically. Now I’m just hoping he doesn’t share his free advice with anyone else! :-) At least not in my niche market! :-)

    Thanks again!

  4. Real Estate Guru on October 16th, 2007 9:57 am

    Thanks Luba. Well, your blog is the “model” blog that realtors should look at. It’s got great, fresh information and I’m sure helps you close more business! :-)

  5. Real Estate Guru on October 16th, 2007 1:35 pm

    Very true. Your website will benefit from a blog especially in search engines. Blogs out of the box are designed to be search engine magnets!

  6. Real Estate Attorney, Miami Beach on October 17th, 2007 10:29 am

    Blogs are a great search engine optimization tool and a good way to learn from others at the same time. Also, they are a great way for experienced professionals to put their ideas and experiences out there for others to use as a resource.

  7. Colin on October 31st, 2007 12:12 pm

    Blogs with comments enabled (like this one) are the most effective. They get people talking and that discussion is eventually indexed in search engines.

  8. Atlanta New Home on October 31st, 2007 4:37 pm

    I agree with everyone else. Commenting on real estate blogs such as this one is very helpful for your website.

  9. Erich Haubrich on March 10th, 2008 11:25 am

    Great advice for realtors, nice work! There’s another great article by Matt Ferrarra at Tips, Tools and Tricks of the Trade TipsToolsAndTricks.com. Blogging really will help you make your mark online. It is an amazing tool for realtors.

  10. John Carle on September 2nd, 2008 9:31 am

    thanks David,

    I appreciate your insight. In my market, Edmonton Canada, there are very few bloggers out and about. I think it will help me to get ahead of the back by taking some of the advice on here. Keep it coming!

  11. Mike on September 23rd, 2008 12:24 pm

    Hi
    Great post why realtors should blog.

    I’m building a “wordpress real estate plugin”, which will allow realtors to “bring in” the search, search results, listingview (of MLS properties) and so on directly into wordpress(with daily updates from the MLS). That will be done easily just by from the wordpress admin, you won’t need any programming knowledge. I just want to underline that it’s not a wordpress theme, it’s a plugin which actually brings the real estate listings into wordpress, giving him a lot of content. Combined with how quick wordpress ranks, that should bring the site good rankings

    http://www.wprealestatelistings.com/realestate/wordpress

    I’d like your comments, suggestions

    Thanks
    Mike

  12. HairyMan on November 11th, 2008 7:40 pm

    Not bad… Not bad.

  13. jual rumah on December 30th, 2008 12:23 pm

    That’s why I’m so furious that our society have not realized yet the importance of internet. In my region, Surabaya and Sidoarjo, most of real estate company and property agent don’t have blog or site. They still rely on conventional tools in marketing their product. While a little is proud of their website though it isn’t visible in any pages by any keywords. They don’t care how optimized their site is and think internet is not much useful. How left behind we are.

  14. Jared on January 1st, 2009 12:34 am

    VERY IMPORTANT FRAUD NOTICE about WPRealEstateListings.com!

    Mike is in fact a spammer, and his name is actually Vlad Dates Mihai, a Romanian programmer wanted by US Authorities for fraud. Dont belive me? check out the US FTC website where two serious complaints are levied against him for taking NAR Listings and selling the data elsewhere.

    Vlad Dates Mihai, please quite promoting stolen software, you don�t even have the intelligence to write your own content for your demo, you stole it from my site WPFeatured.com and EZProRealty.com This is not ethical or honest and you should be ashamed.

    You foolishly admit to stealing our code on your own blog. You then take NAR listings and boldly publish them where you do not have permission to do so to promote your hijacked version of my plugin (which I have already reported to the NAR) and you are unethical.

    For anyone who cares about your business, your ethical standing in the industry and your reputation I plead with you, be very careful in how you entertain this guy by giving him access to ANY of your code, servers or software. I would certainly NEVER give him access to MLS, IDX and RETS details because NAR has sent out a broadcast last month to avoid this guy by name, Vlad Dates Mihai aka Mike.

    I googled his stolen product to report his domain to ICANN and the owner of the domain to make them aware that “good ole Mike, still trying to rip off the legitimate real estate industry with more of his hijacked code”

    Tragic really, the guy still finds ways to find a sucker who pays him and suffers.

  15. real estate on January 3rd, 2009 6:06 am

    I’m certainly interested in Mikes wordpress real estate plugin. Combining WordPress with any product or service is smart because Google has a real love affair with WordPress sites.

    Andrew,Australia

  16. Jared on January 3rd, 2009 4:45 pm

    Hello Andrew, Mikes site is gone finally. I reported it to ICANN and the network that hosted it and they wont allow him to promote stolen code.

    WP Realty is FREE and works with WordPress.

  17. Real State India on January 8th, 2009 4:41 am

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  18. john beck property vault on January 13th, 2009 8:45 pm

    Real Estate business is really very hard. Searching new lands is really an exhausting timestaking work. It becomes really fruitful after the search has gained great results and even better when that property gets sold at a very good price. There are people that work on selling real estates as a part-time business.

  19. James Miller on January 19th, 2009 3:44 pm

    Good article.

    The best thing a Realtor can do is to call their buyers list on the phone every time they have something that even remotely fits the clients needs.

    I have a ton of Realtors sending me automated e-mails about listings, but only one who lets me know when he finds something close to what I may be looking for.

    Constant legitimate contact and rapport building is the key.

    James.

  20. Nicaragua Condos For Sale on April 24th, 2009 10:32 pm

    this blog is very interesting, it is vary useful because When think to make the decision to purchase a home, talk with a real estate agent who can give you expert advice and valuable information. The purpose of this initial meeting is not to sign a representation agreement with the real estate agent, A good real estate agent will offer you information on the local real estate market and give you an idea of the types of mortgage products that are available to you. A mortgage broker or lender can also give you valuable information when you decide to buy a home.

  21. Walter Grande on May 22nd, 2009 11:42 am

    Another thing to add is that the more you write about real estate the more you learn. When you start attacking different topics, your knowledge within the industy increases.

  22. India's Property on May 28th, 2009 10:13 pm

    I am agree with the post, Such a nice Post and informative aw well.Can you please provide me some more links for similar articles on my mail id.

  23. Real Estate India on May 29th, 2009 11:12 pm

    I am fully satisfied with the post, It is not only interesting but also is a informative article. Can you please provide me some more links for similar articles.

  24. Reverse Mortgage on June 8th, 2009 3:40 am

    Hi,
    good suggestion for real estate owners.Real estate is a good business.I am also going to manage my real estate blog.

  25. Property in South Africa on June 11th, 2009 6:13 am

    thanks you for the use full information.These days it�s very expensive to buy property so we must hold on to the estates that we have now.

  26. John Beck Review on June 16th, 2009 7:31 pm

    Interesting post. I enjoyed reading your post. My cousins and I have been using John Beck�s program for a while. We even have our own separate blogs on our small business.

  27. Practical Real Estate Marketing on July 22nd, 2009 6:27 am

    Very well written. I too prefer WordPress and really appreciate it when the client uses HostGator. I have had problems with a few of the other hosts that have manual configuration – HG does it all!

    Practical Real Estate Marketing

  28. Apartments in Barcelona on July 27th, 2009 3:02 am

    Wow, great aspects have been published on this blog post. It’s really very important points which everyone should keep to possess these points . .

  29. miami beach homes for sale on July 27th, 2009 11:43 am

    Blogging is the best way to show your expertise as the “best realtor.” It helps people get an idea of who you are and how much you know about your specialized area. Apart from that, it’s a great internet tool drive traffic to your site.

    I’ve been blogging for almost two years now and but I hope to take my blogging to the next level. By the way Twitter(micro blogging) is a great tool as well.

  30. Free Real Estate Agent Training Videos on July 27th, 2009 6:49 pm

    Blogging is a great way to generate traffic for your website and to give any real estate agent exposure. Kudos on this blog post.

  31. Staten Island Real Estate Agent on August 5th, 2009 6:30 am

    Showing potential client your knowledge is extremely important. Blogging on different topics in real estate will help your potential client decide on you as an agent. It does show your expertise as well as your market knowledge. Blogging is great!

  32. Bob Raven on August 30th, 2009 4:00 am

    Blogging is great, we had a lot of success form our reverse mortgage blog that we added to our site. I think every mortgage broker and real estate agent should maintain a blog.

  33. Ashley Keller on September 17th, 2009 12:19 pm

    I agree with you David, blogging create Direct Communications with potential buyers. And i think the most important is Lead Generation, you can provide leads at almost no cost. Many sites offers blogging for free.

    ElPasoBankOwned

  34. Ken Schmidt on December 21st, 2009 3:37 pm

    Very imformative. Just started a blog myself about 3 months ago and use WordPress. Has been a “very eye opening experience”.

  35. las vegas office space on December 22nd, 2009 3:20 pm

    I work for a commercial broker in las vegas and love this article. Any agent, real estate, insurance, etc should blog and talk about their career intersts.
    thanks

  36. Brampton Real Estate on March 6th, 2010 7:06 pm

    I firmly believe in blogging about your services, your listings, and your area of expertise. I’ve received lots of great feedback from clients and readers who follow my blog. Researching and writing articles also helps keeps me up-to-date and informed on what’s happening in my area and my industry.

  37. Maria on March 25th, 2010 1:39 pm

    You are absolutely right! In this Internet era, I do not understand how we can do business with Internet Marketing, blogging, etc… all that let the world know about ou services or about how we can help to build sucess.
    A couple of days ago, I was talking with a realtor that was literally crying because all the money she is losing in this hard economy and complaining how much she has to work to earn less… When I asked her if she was blogging, or if she has a website, she said that is “waste of time” (!!!!)
    Then, I just said (using my “inside voice”, of course): “Now, I understand”.
    The economy is not as it was yeras ago, but it would be worst if we still doing the same, with the same tools and with opening our minds!

  38. Maria on April 28th, 2010 7:12 am

    I agree with you.
    Blogging is great for Real Esate Networking nowadays and then is very important to take care of the online reputation we have. You never know who can “bad mouth” you ( a competitor, an angry client, who knows?)
    I suggest set up a Google Alert (www.google.com/alerts), is free and you can receive e mails whenever new Internet postings that include your name appears.

    Thank you for sharing!

  39. Blogging For Realtors: The What, Why, and How of Real-Estate Blogs « The Ibis Network on July 26th, 2010 12:55 pm

    [...] Position Yourself As The Expert: A blog is an excellent way to set yourself apart from the crowd. If a potential client has a choice between you and other agents in your area, an informative and regularly updated blog will help position you as the expert in your region. [...]

  40. Home Schooling Expert on August 4th, 2010 8:38 pm

    In my opinion any professional whether they be in real estate, medical, veterinarian, etc. should have a simple blog to connect with people. I use wordpress too, real estate is especially beneficial being that you have the possibility of posting pictures of the homes that you are trying to sell.

    -”Home Schooling Expert”

  41. realestatedealer on September 9th, 2010 2:09 am

    Blogging is becoming popular day by day and this site will help you to learn about the 5 reasons for real estate agents to use blogs including establishing an online presence, build a sense of community, improve visibility, maintain an open environment for their clients as well as in order to offer valuable information. Those who are interested in buying or wants to contact real estate agents can go through this site or can contact at 0120-4338222 or 800-232-2343.

  42. Dan on October 1st, 2010 1:08 am

    My wife is a real estate agent, and I am a web designer, Blogging is a vital part of both of our businesses! I love WordPress!!!!

    For those in search of solid Real Estate WordPress Themes:
    http://www.ForTheRealEstateGuru.com

    Cheers!

  43. justmoveout on March 4th, 2011 10:27 pm

    I use wordpress too, real estate is especially beneficial being that you have the possibility of posting pictures of the homes that you are trying to sell.

  44. Why Should Realtors Blog? « McFentaGroup on April 6th, 2011 8:49 am
  45. Blogging For Realtors: The What, Why, and How of Real-Estate Blogs | The Ibis Network on May 4th, 2011 12:58 pm

    [...] 1. Position Yourself As The Expert: [...]

  46. Eugene Oregon Real Estate on May 22nd, 2011 2:42 pm

    I would be interested to know how many agents have been able to pick up clients using a blog. Great info though.

  47. Residential properties Gurgaon on May 29th, 2011 10:11 pm

    This 5 reason are informative for a real estate agent/developer to blog, I agree with the point that it help in direct communication with our client, as it overcomes the communication barrier and it’s true that to survive in competitive market where we have other real estate agents we have to make our mark and we have to provide the best of our services. We AT Gurgaon Properties provide real estate consultancy service in Gurgaon Delhi and NCR region. You can have look at our residential apartments and other commercial and industrial property at our residential apartments page. You can now follow us on Facebook “Gurgaonproperties” to know about our latest schemes and offers.

  48. Perfect Bound Books on October 19th, 2011 3:11 am

    Real Estate agents have every reason to blog if not least to gain exposure, and free exposure at that.

  49. HassConsult Real Estate on October 28th, 2011 11:58 pm

    Wow, just what info i need… i like this post and got to share it on my blog… http://www.hassconsult.co.ke if u dont mind i link back at u

  50. Housing Finance on October 29th, 2011 2:20 am

    Wonderful post admin, thanks for sharn… our blog too on http://www.property-point.blogspot.com

  51. Dan Demers on May 13th, 2012 2:49 pm

    Nice post – this is just as relevant in 2012 as it was when it was written. As a real estate blogger I’ve been able to refer potential clients to key articles. As you mentioned, positioning as the expert and differentiation.

  52. Mike Muranetz on February 7th, 2013 2:31 pm

    Super post, David. Yes, it’s true, we all need to blog original content. Blogging WILL help your site move up the Google search results. Thanks for your insight

    Mike Muranetz
    RE/MAX Real Estate
    Edmonton, AB

  53. Kenya Real Estate on August 28th, 2013 9:37 am

    I particularly understand the lead generation part of your argument

  54. Apartments in Bangalore on May 2nd, 2014 2:03 am

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